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Mathieu Stroh Joins Tamarac as Vice President of Marketing

Stroh brings a successful track record of driving brand awareness and sales growth

Seattle, Wash., July 10, 2007 - Tamarac, Inc., the premier, web-based Investment Strategy Management platform for financial advisors, today announced that Matt Stroh has joined the organization in the role of Vice President of Marketing.

As VP of Marketing, Stroh is responsible for building Tamarac's overall market presence and fueling company growth objectives through measured marketing tactics. Overseeing all aspects of brand management, marketing communications, public relations, client marketing, research and lead generation, Matt is directly accountable for establishing Tamarac as the leading Investment Strategy Management technology brand for advisors.

Prior to joining Tamarac, Stroh oversaw all aspects of marketing at Who's Calling Inc., a web-based application that uniquely measures online and traditional direct marketing performance, targeting marketers. During his tenure, and under the leadership of Stuart DePina as CEO, the company enjoyed its two most profitable years, $65 million in gross revenue in 2005 and $74 million in 2006, and culminated into the successful sale of the company.

"We've experienced strong growth in our number of clients and their increasing assets under management (AUM) running through our system. Candidly, this has been accomplished with very little marketing to-date and is overwhelmingly the result of referrals," says Stuart DePina, Chief Executive Officer at Tamarac. "We're poised for continued growth and excited to see that growth amplified with a new strategic marketing push."

In addition to his recent five years at Who's Calling, Stroh managed marketing communications at Intel's eCommerce Online Services division, brand management at Go2Net.com and played a leadership role in adding computer hardware to Egghead Software's merchandising resulting in an incremental $75 million in annual gross revenue. He also co-created and co-manages ListPool.com, a web-based consumer list management and sharing application.

"Our clients are seeing great performance improvements in their back office through practice management process changes and implementing our technology," says Stroh. "For example, one of our clients rebalances over 10,000 accounts daily using our software and is bringing on more every day. We're fueling their ability to adhere to their clients' investment strategies and track to their models more closely than was before possible at such scale. We have a lot of client success stories and best practices from best-managed firms using our technology that we are bringing to all our clients."

"With an over 95% client renewal rate we know that we've hit upon a technology that firms are finding critical to their business. Now the opportunity is to spread the word - and we will do just that," says Stroh.

About Tamarac Inc.

Founded in 2000, Tamarac focuses on web-based portfolio rebalancing and trading software and consulting services for investment professionals that enable them to grow their business by automating critical portfolio management tasks. Tamarac is the leading portfolio rebalancing software provider with a collective client AUM in excess of $100 billion. Tamarac maintains over a 95% client renewal rate by working with each client to implement its technology and providing continuous support.

Tamarac is headquartered in Seattle, WA. Its website address is: http://www.tamaracinc.com