CHICAGO, IL – May 9, 2019Press Release
Envestnet | Tamarac Announces Integration With Practifi, a Business Management Platform for Financial Advice and Wealth Management
RIAs leveraging Tamarac and Practifi can further simplify their businesses with automated workflows, integrated industry solutions, and unified data.Envestnet | Tamarac announced a strategic partnership with Practifi. Practifi offers a specialized business management platform and CRM solution for financial advisors and wealth managers, with foundations based on the industry-leading Salesforce CRM platform.
The combination of portfolio accounting and business management tools form the backbone of advisory technology and represent one of the greatest opportunities for efficiency gains for firms. This partnership extends the available options beyond the Microsoft Dynamics based Tamarac CRM and both firms are committed to deep integration across Tamarac’s portfolio management and rebalancing applications.
“We’re delighted to make this integrated solution available to RIAs,” said Andina Anderson, Executive Managing Director of Envestnet | Tamarac. “The combination of Practifi’s extensive workflow automation, proactive compliance monitoring and analytic capability and our best-of-breed portfolio management and rebalancing applications creates a strong solution for RIAs looking to grow.”
“With clients in multiple global markets, we see the immense value of a tightly integrated ecosystem of core technologies for RIAs. Tamarac is an ideal strategic addition to our comprehensive ecosystem of partners,” said Adrian Johnstone, Chief Commercial Officer of Practifi. “Our core driver is to ensure that every advice firm, regardless of size, has access to enterprise-grade technology, pre-built to meet their needs. Our focus on balancing a turn-key solution with the configurability required to support individual requirements stands us apart from other solutions. Paired with the capabilities of Tamarac, we believe advisors now have the tools needed to power their growth.”
“Firms using the integrated solution will receive preferential pricing for the first year, and will benefit from the continuous evolution of all platforms,” added Anderson. “With Tamarac’s comprehensive technology solution, RIAs can now access leading technology for every aspect of their business.”
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